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Introduction to JINGYUAN
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Introduction to JINGYUAN Group
Introduction to Development Strategy
(I) Development Objective of JINYUAN Industry
  To become the benchmark enterprise in China Green Power equipment industry by means of reforming machinery equipment industry with hi-tech technology and of taking the lead in updating and upgrading the business products to world first class level.

(II) Management Strategy of JINYUAN Industry
  Taking “Building First Class Enterprise, Training First Class Talents, Making First Class Contribution” as the task and the JINYUAN Spirit of “Strive Hard without Any Spare, Make Return to State with Industry” as the ideal, to promote the core value of “Green Power Changes the World” within the entire company and take “All for Customers, All from Innovation” as the basic operation concept.1. Management Strategy Directive Thought
     (1) One Basis – Relying on the talents, to establish human resource management system that based on the company core capability construction and met with the development requirements of modern enterprises and the actual demands of the company, realize the best introduction, utilization, and retaining of the talents, emphases the promotion of personnel quality, and build the industry top-ranking RD, marketing, and management backbone teams.

    (2) Two Core Capabilities of RD and service – RD Capability: Ensure the domestic leading position of concrete conveyor machinery, strive to achieve the road construction machinery to domestic top-ranking and achieve the new products of JINYUAN Equipment to the level of foreign equivalent products. Service Capability: Exceed the standard of counterparts, exceed the expectation of customers, and become the industry benchmark.
   (3) Three Utilizations: Utilize the international division of labor, regroup and international market; utilize the opportunities of industry regulation and enterprise regroup brought by the regulation of macro economy; utilize the industry upgrade brought by the progress of new technology.

2. Industry Orientation

Based on the deep analysis on the domestic and world economic situation, market demands, competitors within same sector, and own advantages and disadvantages, the company will implement the specialization management strategy to orient the leading industry in the engineering machinery industry in three years. In addition, taking as the strategic cooperative industry, the company will implement the worldwide lease business that mainly focused on wind energy and solar energy equipment so as to promote the sales with lease and carry out the lease and sale before the establishment of plants. Based on above conditions, the company will pay great attention on the machinery manufacture industry that highly related to the products of our company, firstly it’s the development of environmental machinery industry, which will be the basis for the entrance of our company into the general machinery manufacture industry.

3. Movement Strategy: “One Promotion, Two Reductions, and Three Enhancements”
   One Promotion– To promote overall quality level.
   Two Reductions– To reduce the cost and overstock inventory,
Three Enhancements – To enhance the marketing service, the management of receivables, and optimization of flow.
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